Hi. I’m Jax.
Senior Product Designer · Enterprise UX · Headless CMS · Brand & Creative Strategy · Bilingual EN/ES
Senior Product Designer · Enterprise UX · Headless CMS · Brand & Creative Strategy · Bilingual EN/ES
The Short Version
Fresh out of school, scrappy with research, no analytics access. Telemundo came back to me based on a relationship built during my graduation interview and asked for a fresh perspective on their news site. I delivered wireframes and high fidelity concepts that influenced what eventually shipped.
How It Happened
I interviewed with Telemundo right out of school and turned down the offer — but the interview left an impression. A few months later someone from their team reached out and asked if I was interested in a contract to provide design concepts for an upcoming site redesign. I said yes.
The Brief
Four deliverables:
Standard homepage — maximize news content without looking cluttered, defined ad placement areas
Breaking news mode homepage — an alert state that visually signaled urgency without breaking the layout
Sub-section page
Editorial article page
The Approach
No analytics. No user research budget. I worked scrappy — studying competitor news sites, blogs, newsletters, and digital publications to understand what resonated with users and how the biggest media companies with real UX teams were solving the same problems. Competitive research was my primary tool.
I delivered wireframes first to establish information hierarchy and layout logic, then high fidelity designs at their request so leadership could review with full visual context.
The Breaking News State
When breaking news hit the header turned Telemundo red — an immediate visual signal that something urgent was happening. A module appeared between the header and the featured content with three zones: a left-hand ticker for live updates, a center video player, and a right column for related articles. The layout stayed intact underneath, keeping the normal browsing experience accessible while the alert took priority at the top.
What Shipped
The full redesign did not launch as presented. A few months after delivery I spotted aspects of my work live on the site — card styling and article page elements that reflected the concepts I had delivered. Designing for influence without full control is part of contract work. The thinking made it in even when the execution evolved.
What This Shows
Telemundo wasn't a product design role. But the thinking behind it was the same — understand the content, understand the user, design a system that handles both normal state and edge cases without breaking. A news homepage in breaking news mode is a design system problem. I solved it at 22 with no data and a deadline.
