Hi. I’m Jax.
Senior Product Designer · Enterprise UX · Headless CMS · Brand & Creative Strategy · Bilingual EN/ES
Senior Product Designer · Enterprise UX · Headless CMS · Brand & Creative Strategy · Bilingual EN/ES
The Gig Lead designer for the HEAT's official game day publication. Two seasons, 40+ issues per season, 50+ pages each. Every one different.
What I Changed Came in and spent the first season learning the publication. By season two I had a point of view — Tipoff should feel like Miami. Less sports program, more lifestyle magazine. Pitched the direction, got CMO sign-off, and evolved it from there.
What I Initiated Dancer spotlights reframed as personality-driven features rather than standard Q&As. A holiday section called "Balling on a Budget" promoting HEAT store merchandise in a way fans actually wanted to read. Both became recurring features.
How It Ran Full autonomy on design. Managed the printer relationship, press checks, budget, and sponsor alignment each issue. Worked with the content editor on story concepts and with the digital team to publish each issue across print and screen.
During playoffs — multiple versions of roster layouts built in advance, late nights waiting for final scores before sending the right files to print.
What Leadership Said The publication was recognized by senior leadership as having taken Tipoff's look and design to an entirely new level.
